Traackr

If you’re a Traackr customer and are interested in enabling Global Influencer Payments in your account, please contact your Traackr Account Director or Customer Success Manager. If you’re new to Traackr and are interested in learning more, let’s get you set up with a demo of the platform.

Traackr. Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“

Traackr's State of Influence 2020 report summarizes this unpredictable year so far through the lens of influencer content, providing a comparison between H1 2019 and H1 2020. From social platform trends to shifts in conversation themes, uncover how beauty, fashion and lifestyle influencers have evolved this year and explore recommendations for ...

Whether you're running campaigns for organic advocacy, product sends, or paid sponsorships, Traackr’s campaign management toolset simplifies the process. Learn …From influencer marketing basics to advanced strategies, Traackr's How To's will help marketers create effective influencer marketing programs. Product. Grow. Find Influencers Influencer Analytics Recruit & Onboard. Activate. Manage Relationships Product Seeding Content Collaboration Pay Influencers Manage Campaigns. Let Traackr handle your influencer payment processes, including tracking and tax compliance, and help you optimize spend efficiency, so you can focus on scaling your paid partnerships. Pay creators automatically. Automate your entire payment process. Send payments to your creators globally and in local currencies directly from within Traackr. Empower your teams to be performance-driven. Shiseido. Traackr is the performance-driven influencer marketing platform of choice for the world’s largest brands like L’Oreal, Unilever, Coty, and more. “Traackr’s social commerce tools are a game changer for marketers who can now clearly measure the impact of influencer campaigns on sales and evolve their strategy in line with the data.” Pierre-Loic Assayag Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool”. “Brings structure and science to IM“. “Great influencer identification“. “The customer support team is excellent!”. “Perfect tool to streamline influencer marketing”.

The Traackr Brand Leaderboard benchmarks the performance of influencer content for brands in a given geographic market. Currently the leaderboard is available for more than 1,000 cosmetics, hair care, fragrance and skincare brands in the United States, United Kingdom and France. For each brand, Traackr measures the number of activated ...Influencer Program Insights From Traackr's Beauty Brand Leaderboard US Brand Spotlight 1: L’Oréal Paris + Sponsored Content. L’Oréal Paris had a big month in May, jumping 13 spots to third on the Leaderboard and seeing MoM increases in VIT, video views, and engagements of 148%, 138%, and 160%.Preview Traackr's social commerce capabilities which will bring social commerce workflows and sales data into your system of record for influencer marketing. Check it out. Webinar …February 2023 Beauty Insights: Successful Infuencer Trips. By. Colton Wood. Mar 3, 2023. ‍ Below is the February 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty trends, in-depth analyses of successful brand/influencer collaborations, and benchmarked …The data shared below comes from a top influencer income report that Traackr co-produced with the American Influencer Council. Rising and top influencers on annual income. When asked, more than half of US creator respondents said that they earn less than $100K annually. And, a shocking 18.4% …In this live session, you'll learn about Traackr's latest product updates over the past two quarters and get an exclusive sneak peek at future feature releases. During this session, …

Mar 6, 2023 · Traackr is a platform for brands to find and manage influencers, based on data and analytics. It offers a Benchmark report that shows how brands compare to their competitors in the social media space, and a …Traackr’s State of Influence: Beauty 2021 report investigates how the events of the past year have informed emerging trends in the beauty sector, through the lens of influencer generated content. The report highlights how consumer, brand and influencer behavior in the beauty industry have evolved as a result of the global pandemic, social ...In this State of Influence report, we analyzed the first half of 2023 to bring you the strategies, insights, and beauty trends you need to know! A few highlights include: Beauty influencer content and viewer engagement increased across all regions from the prior year. Trends like underpainting, Barbicore, and “Get Unready With Me” …由于此网站的设置,我们无法提供该页面的具体描述。According to Traackr’s 2024 US Influencer Marketing Impact report, consumers are more likely to conduct product research on YouTube but purchase products on Facebook. These results differ across generations and gender meaning that consumers are using social platforms for various purposes. At ILIA Beauty, Samantha builds a …

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At Traackr, we use VIT. The Brand Vitality Score (VIT) is the first metric uniquely created for measuring a brand’s performance in influencers’ content. It was designed to measure what matters—visibility (reach of content), impact (engagement generated) and brand trust (quality of content on brand image). ...Get the insights. Influencer Marketing Job Board. Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Post a job. IM ROI Calculator. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%. Calculate your ROI.Or, if you’re a Traackr customer you can simply download campaign reports directly from your account. 5 Essentials for an Influencer Marketing Campaign Report 1. General influencer marketing campaign performance. Every campaign is a learning opportunity, and provides data that helps you identify where to improve.Traackr's influencer marketing platform helps brands effectively manage, measure, and scale influencer marketing, while remaining authentic. Think of IRM as you would CRM: you can manage influencer relationships at scale and, as a result, rise above the noise to impact buying decisions that matter. Advice from a CMO: Influencer Marketing Measurement and Strategy. Insights from an interview with Brad Farell, CMO of Beekman 1802 on how he approaches setting targets and measuring success at one of the fastest growing skincare brands. Second edition of the global IM research study by Brian Solis, Altimeter Group. In the second edition of the Influence 2.0 research report written by Brian Solis from Altimeter Group, you will get exclusive data and insights into what makes most advanced brands successful with their IM and what it takes to avoid falling into the IM “tactical ...

Register. Influencer Marketing Benchmark (MIM) (APAC) Jan. 21, 2025, 2 p.m. - 3 p.m. SGT. 300. Register. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy. Nov 21, 2023 · According to Traackr’s 2024 US Influencer Marketing Impact report, consumers are more likely to conduct product research on YouTube but purchase products on Facebook. These results differ across generations and gender meaning that consumers are using social platforms for various purposes. At ILIA Beauty, Samantha builds a …Today, Traackr is releasing Influencer Market Benchmark, the standard for measuring the impact of influencer content on brand performance. For the first time, brands will be able to measure influencer strategies accurately, constantly and most importantly, transparently. The reason this is a pivotal moment in influencer marketing industry is ...Welcome to Traackr Academy. New to Traackr? Start with our Onboarding courses to learn how to manage all aspects of your influencer marketing program and deliver exceptional results. Join us on March 21st as we review how to … Traackr is the end-to-end platform that empowers global brands to run best-in-class influencer marketing programs, providing a single system of record to consolidate influencer discovery, evaluation and management, and enable standardized measurement of paid and organic... Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA. Get the inside scoop on how influencer marketing Rockstar, Elena Suarez, developed and executed an influencer marketing strategy for Pierre Fabre USA. Listen on: Blog. Season #4. Episode 2.Traackr expressly reserves the right to deny, cancel, terminate, suspend, lock, or modify access to (or control of) any Account or Services (including the right to cancel or transfer any domain name registration) for any reason (as determined by Traackr in its sole and absolute discretion), including but not limited to the following: (i) to ... How to Find Top Influencers in Less Time with an Influencer Marketing Platform. 81% of marketers say that a main challenge for producing successful influencer programs is finding the right influencers. Here’s a guide to save you time. Traackr is the performance-driven influencer marketing platform of choice for the world’s largest brands like L’Oreal, Unilever, Coty, and more. Product. Grow. Find Influencers Influencer Analytics Recruit & Onboard. Activate. Manage Relationships Product Seeding Content Collaboration Pay Influencers Manage Campaigns.

Thanks to Traackr’s influencer report and the integration of the influencers’ accounts on the platform, BFGoodrich knows this campaign earned them 27.8k impressions. The team felt the campaign results were very exciting, especially given the fact that this was the first time the brand had ever tried this type of collaboration.

Welcome to Campaign creation! Whether you're running campaigns for organic advocacy, product sends, or paid sponsorships, Traackr’s campaign management toolset simplifies the process. Learn how to set up a new campaign and customize settings such as privacy, deliverables, links, compensation, workflow, and more.Traackr’s Influencer Lookalike feature also provides you with deeper insight into how influencers are connected to each other. For example you can browse unique influencer lists that show you: Notable Followers - Traackr shows you people who are influential (have a big audience) that follow the influencer you are …The Shiseido team uses Traackr’s VIT Score as a framework for measuring the impact of content generated from its influencer marketing program. The VIT score is broken down into three categories that the Shiseido team tracks and actively sets goals against: visibility (reach of content), impact (engagement generated), and brand trust (quality ...Use Traackr's influencer marketing software to find influencers, manage influencer campaigns, and access insightful reporting. Built to handle the most complex programs, …Traackr Academy is designed for both new and long-time Traackr users. This new launch is a key building block in the development of Traackr as the leading global influencer technology for enterprises. It coincides with the increased sophistication of the Traackr platform as our roadmap accelerates to meet the ever expanding needs of the global ... They call us the system of record for influencer marketing. For over 10 years, Traackr has powered influencer marketing for the world’s most loved brands. Our customers call us their system of record for influencer marketing because our platform brings together all influencer activities and data so they can make better decisions and grow ... The Shiseido team uses Traackr’s VIT Score as a framework for measuring the impact of content generated from its influencer marketing program. The VIT score is broken down into three categories that the Shiseido team tracks and actively sets goals against: visibility (reach of content), impact (engagement generated), and brand trust (quality ... Traackr’s remarkable lifetime revenue performance is the inverse of what would be expected of a typical SaaS business at a similar stage. The large amounts these typically spend to ‘find’ the market and customers, was dramatically reduced by Traackr via use of its own IRM product as the foundation of its growth, using its own toolset in ...

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— Evy Lyons, CMO of Traackr At its core, a performance-driven influencer program is one that is effective, transparent, measurable, and (most importantly) predictable. Teams that use a performance-driven influencer marketing strategy use data to improve all stages of campaigns and programs, from setting goals and KPIs, to …Download Traackr's influencer program budget template that you can use to improve your influencer marketing ROI. Influencer Marketing 101. What to Include in an Influencer Contract [Free Download] Find out the most important elements to include in every influencer contract. Get the free template to get started!Welcome back to our monthly series where we investigate which beauty brands are producing the most interesting and successful influencer collaborations! Brands featured: Milk Makeup, Yves Rocher, Maybelline and e.l.f. Key learnings: social listening and imaginative content pay off, how to tastefully talk …Traackr 提供构建全球影响者营销计划所需的数据、平台和经验。 你如何定位自己与竞争对手的关系? 虽然所有其他网红营销技术都只专注于个人活动,但 Traackr 是唯一的记录系统,可实现跨越多个地区、品牌和团队的全球规模网红营销计划。February 2023 Beauty Insights: Successful Infuencer Trips. By. Colton Wood. Mar 3, 2023. ‍ Below is the February 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty trends, in-depth analyses of successful brand/influencer collaborations, and benchmarked …Feb 8, 2021 · Studios offers a solution to this challenge by providing a place for brands to form deeper connections with your influencers and streamline campaign collaborations. Set up one or multiple Studios across your organization with your own custom branding and domain. Design custom onboarding flows to collect and store relevant influencer data and ... As we enter into a new year, we figured we share the top beauty brands in influencer marketing for 2023 in the US. Below are the top beauty brands, ranked by the Brand Vitality Score ( VIT) across 3 platforms – Instagram, TikTok and YouTube. P.S.Scores Total Audience Size and Traackr’s proprietary Reach, Resonance, and Brand Safety scores give you a quick understanding of their level of influence and potential brand fit. Info Personal details, tasks, and notes help you manage your influencer relationships and collaborate across your team.Learn how Traackr, a leading influencer marketing platform, utilized ElasticSearch to power real-time search capabilities and advanced reporting analytics for some of the top consumer brands in the world. In this whitepaper, Traackr’s lead software engineer, Bryan Warner, details how his team built unique and scalable cluster …By. Traackr. Oct 31, 2023. Manucurist is a Parisian nail brand that has become a consumer and influencer favorite for its innovation, sustainability, and health-focused mission. It is known best for its Green Flash innovation, the world’s first LED nail polish that is a green, plant-based alternative to traditional gel.Or, if you’re a Traackr customer you can simply download campaign reports directly from your account. 5 Essentials for an Influencer Marketing Campaign Report 1. General influencer marketing campaign performance. Every campaign is a learning opportunity, and provides data that helps you identify where to improve. Leverage visualization tools such as Tableau and compare data (i.e., campaign spend in Traackr vs campaign spend as reported to Finance department). Run deeper analysis of your influencer program Analyze campaign performance, spending and spend efficiency at a global level, across countries, by brand, division or category to discover best ... ….

Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages. “Traackr is an incredible tool” “Brings structure and science to IM“What are some of the main challenges with influencer product seeding, and how can you overcome them? Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board. Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.The total number of skincare content mentions increased by 197% between H1 2019 and H1 2020. Even influencers who typically are focused on makeup have turned to skincare products in recent months, as this content is of greater interest to their followers. Drawing on the same sample of influencers used for the report, I've identified six top ...Beekman 1802 leveraged Traackr and its own unique influencer rubric to identify and work with creators outside of the traditional beauty and skincare sphere. Instead of focusing on finding creators who create beauty-specific content, Beekman 1802 looked for up-and-coming creators like Katie Beth Miedenar (@cappybears) who fit well with its ... How to Find Top Influencers in Less Time with an Influencer Marketing Platform. 81% of marketers say that a main challenge for producing successful influencer programs is finding the right influencers. Here’s a guide to save you time. By. Traackr. Oct 31, 2023. Manucurist is a Parisian nail brand that has become a consumer and influencer favorite for its innovation, sustainability, and health-focused mission. It is known best for its Green Flash innovation, the world’s first LED nail polish that is a green, plant-based alternative to traditional gel. We would like to show you a description here but the site won’t allow us. Nov 21, 2023 · According to Traackr’s 2024 US Influencer Marketing Impact report, consumers are more likely to conduct product research on YouTube but purchase products on Facebook. These results differ across generations and gender meaning that consumers are using social platforms for various purposes. At ILIA Beauty, Samantha builds a …As we enter into a new year, we figured we share the top beauty brands in influencer marketing for 2023 in the US. Below are the top beauty brands, ranked by the Brand Vitality Score ( VIT) across 3 platforms – Instagram, TikTok and YouTube. P.S. Traackr, [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1], [text-1-1]